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Wondering why your home didn't sell? Whether you did the "FSBO" thing (For Sale By Owner) or had a full-service REALTOR or anything in between, I may be able to help.
There are three basic reasons a home doesn't sell:
1) Price: If your home isn't priced competitively, then it won't sell.
2) Condition: There are a lot of homes on the market. Buyers are particular and want homes in great condition.
3) Marketing: If buyers aren't aware that your home is for sale, they can't buy it!
How can I help? Read on... |
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Pricing -- it's the single most important factor in selling your home. And let's be blunt here; it doesn't matter what YOU think your home is worth. What matters is what a BUYER thinks your home is worth!
Obtaining a professionally prepared Comparative Market Analysis (CMA) is the critical step in pricing your home. A CMA is what professional real estate agents develop in order to determine the MARKET VALUE of your home.
But not all CMAs are created equal. Many agents look only at recent MLS (Multiple Listing Service) sales for similar homes near you. A good CMA however, will include much more. To properly prepare a CMA an agent MUST also do a tax record search for non-MLS sales. This takes a lot of time and effort, and let's face it; not everyone is willing or able to put in the time and effort it requires. I AM WILLING, AND ABLE!
Why is it critical to investigate tax records and deed filings? Simple. Not every house that is sold is listed in the MLS. Some people successfully sell their homes themselves. Some relocation companies don't list homes in the MLS,and somehomes are sold under exclusive listing agreements--"inside" or "pocket" sales within a particular real estate agency. A simple MLSsearch may be leaving out many comparable home sales.
Getting recent MLS sales is the first step in preparing a CMA. But it's only the first step.
I will prepare a COMPLETE CMA for you at no cost and no obligation.
Margaret@MargaretRodgers.com
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